We provide electronic greeting card services through our principal website, www.123greetings.com. Our domain name has been designed to aid user recall and is popular amongst the users of electronic greeting cards. The domain name which our Website uses is owned by our Subsidiary, 123Greetings.com, Inc and operated by us.
Our Website offers our users convenient, simple and integrated means to select and send electronic greeting cards. A user accessing our Website may browse through cards through our indexed catalogue or through the upcoming events listed on our Website or perform a text search to arrive at the card of their choice. We assist the user in making his or her choice by highlighting most popular cards, most viewed cards, highest rated cards and our latest additions in each category. On selecting the card, the user may customize the same by choosing appropriate background music and other features as relevant to the particular card. The user may send the card filing a form providing the names and email addresses of the user and the recipient or include the same from a list of previous recipients. The user may choose to include a personalized message, the time of despatch and may opt to receive a notification when the recipient views the card. The recipient of a card receives an email from our Website containing the name and email address of the user and a link to retrieve the card from our Website where it is stored for 30 days from the despatch of the card.
The greeting cards available on our Website include content developed by us. We offer over 20,000 electronic greeting cards covering over 3,000 every-day and seasonal categories.
We permit our users to rate cards and comment on them. We also provide a platform where users can collaborate and discuss events and holidays.
We believe that our operations are founded on user experience and we strive to provide users with a rewarding and satisfying experience while using our services. Our Website is intuitively designed and is easy to use for all users across varying age groups and familiarity with use of our services. While users may use our services to send electronic greeting cards through as few as two simple steps, we offer additional features which may be incorporated if the user is so inclined. Our Website has a clutter free design and the content is arranged in a visually hierarchical manner, enabling our users to browse through cards with ease.
We seek to enhance user experience by social proofing our Website by displaying content that are relevant to the user, as determined by data analysis and user input. Our web-pages reflect the card sending patterns of users in different time zones and geographies.
All content gets dynamically updated on our Website within 15 minutes. Our reliance on up-to-date technology enables us to operate and function without disruptions or delays even in periods of increased traffic, such as our peak season beginning from Halloween and Thanksgiving to St. Valentine’s Day, where our systems are designed to create, store and deliver on user demand. Further, our applications and solutions enable users to schedule the delivery of cards up to 60 days in advance of the event and allow users to send cards up to 100 recipients at the same time. We believe these measures increase user satisfaction.
Our users may also use a feature offered by us which recognizes previous users by using cookies, permits them to store the email addresses of their previous transmissions to facilitate easy transmission of cards on repeat visits and for sending to multiple recipients.
We are aware of the sensibilities and sensitivities of our users and we do not use pop-ups, pop-unders and interstitial web-pages for promotions or advertisements.
We believe in ensuring and safeguarding the privacy of our users. Accordingly, we disclose and adopt best practices on all data collection policies. We do not use any personally identifiable information in tailoring or developing our content. We provide users with several real time un-subscription options and actively seek to contain spam mails and messages. We maintain active databases by removing non-active users through automated processes. We do not share any personally identifiable information of our users including the email addresses with our advertisers.