Our Content

We aim to provide content that capture expressions identifiable with various cultures, values, religions and emotions. We have a dedicated content development team consisting of 16 creative professionals, who conceptualize, develop, create and provide artistic, photographic and musical content. They include professional from various domains such as photographers, sketch artists, cartoonists, designers, copyrighters, visualizers, guitarists, keyboardists and drummers. We have a proprietary bank of over 20,000 electronic greeting cards.

Prior to developing content for new electronic greeting cards, our research team, based on user requests and feedback, independent research and through monitoring competitor activity, identifies events with sufficient potential for distribution. Events are also checked for consistency with our terms of use and our policies on prohibited content. Once identified by the research team as satisfying the above criteria, the content development team identifies the target audience and appropriately develops the storyboard, graphical content and music. Once the research findings and the developed content are approved, the newly developed content is made available on our Website.

Due to the wide variety of electronic greeting cards that we offer to our users across several countries, we develop or otherwise acquire content including content specific to different regions, languages, cultures and communities. Our everyday electronic greeting card offerings are categorized into 16 different sections. We endeavour to provide cards for as many expressions as possible, covering 3,000 seasonal and every day categories including annual events and holidays. We receive increased traffic during Valentine’s Day, Christmas, Easter, Thanksgiving, New Year and Halloween. The contents of our website are periodically rearranged every 15 minutes to prioritize content which is more popular with our users. This enables us to provide our users with popular and dynamic content when they log into our website.

We also permit our users to customize their electronic greeting cards according to their particular preferences through selecting background-tunes, background colour, and personal messages in various fonts, colours and styles.

We actively seek feedback from our users on the content we provide. Our users can rate cards, creating user ratings which are tracked. Users can also write their comments, thoughts and opinions about each of the different cards and provide ideas for new cards. We also provide a platform where users can collaborate and discuss events and holidays. We believe this process increases user participation and interaction and enable us to further enhance the quality of our content and cater to the specific needs and requirements of each category of users.