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Our Competition
We were the second most visited electronic greetings website world wide in terms of Unique Visitors during the twelve month period from November 2008 to October 2009.
Our usage patterns and traffic volumes during the twelve month period from November 2008 to October 2009, according to comScore Media Metrix are as follows as derived from comscore.com on February 2, 2010:
| Month | Rank in terms of Unique Visitors | Total Unique Visitors | % Reach | Average Daily Visitors | Average Pages per Visitor | Average Minutes per Visitor | Total Visits |
| October 2009 | 2 | 74,98,513 | 0.6 | 3,88,211 | 10.15 | 9.67 | 1,33,28,524 |
| September 2009 | 2 | 71,90,792 | 0.6 | 3,91,420 | 10.75 | 10.67 | 1,29,87,532 |
| August 2009 | 2 | 68,36,796 | 0.6 | 3,41,588 | 10.58 | 9.55 | 1,16,78,508 |
| July 2009 | 3 | 53,28,285 | 0.5 | 2,63,074 | 11.00 | 10.41 | 89,92,401 |
| June 2009 | 2 | 59,12,698 | 0.5 | 3,17,596 | 12.95 | 11.99 | 1,05,78,497 |
| May 2009 | 1 | 69,72,383 | 0.6 | 3,41,332 | 11.10 | 10.55 | 1,16,35,658 |
| April 2009 | 1 | 72,97,068 | 0.7 | 3,75,527 | 11.40 | 10.82 | 1,24,41,436 |
| March 2009 | 1 | 73,05,619 | 0.7 | 3,69,432 | 13.06 | 10.93 | 1,2,6,90,080 |
| February 2009 | 1 | 91,16,922 | 0.8 | 5,30,430 | 15.43 | 12.48 | 1,69,07,283 |
| January 2009 | 1 | 90,06,210 | 0.9 | 4,56,200 | 11.55 | 11.19 | 1,54,77,328 |
| December 2008 | 2 | 1,26,94,851 | 1.3 | 6,72,013 | 16.19 | 15.01 | 2,38,36,741 |
| November 2008 | 3 | 60,95,429 | 0.6 | 3,16,094 | 18.45 | 14.27 | 1,06,23,831 |
We routinely undertake search engine optimization processes by adjusting keywords, meta-tags and content based on changes in user behavior and key phrases. Based on the same, we are the category leaders for electronic greeting cards across most major search engines like Google, Yahoo, MSN and Ask.com.
Competition
The market for online card is highly competitive. There are no substantial barriers to entry in this market, and we expect that competition in the existing market will continue to intensify. Negative competitive developments could have a material adverse affect on our business.
We compete with many other providers of electronic greeting cards. As the popularity of online communication continues to increase, we expect to compete directly with a greater number of websites and a wide range of media companies that provide online services similar to ours. We also compete in vertical markets where competitors may have advantages such as substantial financial resources, brand recognition and other factors. Our market is evolving rapidly and we compete with many Internet companies for content, consumer time, limited online advertisement expenditure and e-commerce revenues. We expect this competition to increase.
We compete, in particular, with companies or their affiliates that offer electronic greeting cards via the Internet, content aggregators that offer electronic greeting cards, and providers of traditional greeting cards and related services. We also compete with numerous types of web based businesses and web sites for a limited internet advertising expenditure. In addition, competitors may also be able to undertake more extensive marketing campaigns, adopt aggressive pricing policies and devote substantially more resources to developing Internet content and services than us.
The usage patterns and traffic volumes of our Website in comparison with that of some of our competitors for the period from April 2009 to October 2009 according to comScore Media Metrix derived from comscore.com certified on February 2, 2010 are as follows:
Source: comScore Media Metrix derived from comscore.com certified on February 2, 2010
Source: comScore Media Metrix derived from comscore.com certified on February 2, 2010
Source: comScore Media Metrix derived from comscore.com certified on February 2, 2010